What Drives them Logo

Consumer Psychology and Behaviour Design Blog

Understanding Your Customers Starts With Getting Them to Open Up

Understanding Your Customers Starts With Getting Them to Open Up

Molly Redgrove
Published on: 30/06/2025

Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.

Consumer PsychologyCustomer Discovery
Understanding Discourse Analysis in Qualitative Research

Understanding Discourse Analysis in Qualitative Research

Understanding Discourse Analysis in Qualitative ResearchGary van Broekhoven
Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery
Understanding the Basics of Grounded Theory

Understanding the Basics of Grounded Theory

Understanding the Basics of Grounded TheoryGary van Broekhoven
Published on: 28/04/2025

Learn Grounded Theory basics and apply them in UX, service design, and marketing; let user stories guide strategy and reveal real insights.

Consumer PsychologyCustomer Discovery
How to Make Focus Groups Actually Work

How to Make Focus Groups Actually Work

How to Make Focus Groups Actually WorkGary van Broekhoven
Published on: 25/04/2025

Learn how to make focus groups work for user research. Discover the pros, cons, and practical tips to gather rich insights and design better experiences.

Behaviour DesignConsumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions