From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Molly Carol RedgroveMost interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.
Gary van BroekhovenLearn how discourse analysis reveals hidden meaning in language, decodes user behaviour, and helps UX and marketing teams design more impactful products.
Gary van BroekhovenLearn Grounded Theory basics and apply them in UX, service design, and marketing; let user stories guide strategy and reveal real insights.
Gary van BroekhovenLearn how to make focus groups work for user research. Discover the pros, cons, and practical tips to gather rich insights and design better experiences.
Gary van BroekhovenFind out why five quality interviews can reveal more than twenty rushed ones, learn how to uncover insights and turn them into real action.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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